Systematic support for the military requires not only motivation, but also a clear infrastructure. During the first month of operation, the “Subscribe to army” project team focused on launching core processes, onboarding new brigades, initiating the first educational initiatives for units, and building a community around the idea of regular support.
Platform expansion and first results
Since its launch, the platform has been operating within official memorandums with the National Guard of Ukraine, the Ground Forces, the Territorial Defense Forces, and the State Border Guard Service. During the first month, new units of the Security and Defense Forces of Ukraine also joined “Subscribe to army.” Among them are units of the National Police and the Marine Corps. During this period, users set up around 1,500 recurring contributions, and the total monthly inflow exceeded UAH 150,000.
All payments are transferred to the official accounts of the units and displayed in public dashboards, where users can see the number of subscriptions, incoming funds, and overall statistics for each brigade.
Educational work with units
In addition to developing the technological platform, the “Subscribe to army” team has launched systematic educational work with the military.
Recently, the first webinar for representatives of brigades and units took place, focused on effective and secure communication: how to explain the value of regular support, build audience trust, and establish long-term interaction with civilians.
This webinar became the starting point of a series of training sessions for units connected to the platform.
Infrastructure of regular support
The goal of the project team is to build an infrastructure of regular military support in Ukraine that brings together citizens, military units, and partners into a single transparent system. That is why “Subscribe to army” is gradually developing a full-scale defence recurring infrastructure — from a technological product to educational and communication tools. At the same time, the team is working on growing a community on social media, preparing for international communication, and developing partnership formats with businesses within corporate social responsibility (CSR) programs.
How “Subscribe to army” works
For those who want to join regular support for the military, the platform offers a simple and transparent participation mechanism. To set up a subscription, just follow a few steps:
- Choose a unit on the platform subscribetoarmy.com.
- Set the support amount — starting from UAH 10 — and a convenient frequency: daily, weekly, or monthly.
- Track the results: all payments are displayed in public dashboards with detailed statistics for each unit.
All funds are transferred directly to the official charitable accounts of the brigades — without fees or intermediaries.
